At a recent Internet marketing convention, the folks at Google shared several ideas about the future of Internet marketing, and three of the topics they covered stood out as being of particular importance. If you’re a small business owner, Internet marketer, blogger or webmaster, then you need to pay attention to these things and make changes to your websites as needed.
1. Vocal Search Is At 20% And Growing
The Google search app is now reporting that 20% of searches are spoken rather than typed. That’s a significant statistic, because it backs up what Google has already been saying about the move to mobile devices.
But it says something to webmasters too, doesn’t it?
How many of you have integrated speech capability into the search bar up there at the top of your company website (or in the sidebar, perhaps.)? Do you even know if visitors to your site can perform vocal searches through your site’s search bar?
How long are you going to wait to find out?
2. Everyone Is On Mobile
Guys, come on. It’s 2017, and the web is still littered with sites that don’t have responsive design. How many times do we have to tell you that mobile is happening right now?! Google – and literally everyone else who pays attention to all things Internet – has been telling you this for a while now, but there are still a lot of webmasters out there who either don’t know or don’t care about optimizing their sites for mobile devices.
Well, if you’re part of the problem, then you better do something about it soon because search engines are going to start penalizing sites like yours that aren’t incorporating responsive design.
So get busy and do what you need to do.
3. Consumers Don’t Want Random Ads
Another thing Google wants you to know is that web surfers are getting tired of irrelevant ads showing up all over their screen. One way to keep ads on track is to simply be very focused when creating your content.
This is a common problem we see on a lot of blogs. Some websites are very tightly-focused, in terms of subject matter, and that’s usually a pretty good way to go. It helps your subscribers know what to expect and makes it likely that they’ll dive deeper into your content. It also makes it more likely that your ads will consistently line up with the topics you’re covering on your blog.
But when your blog has no real focus and the content is just all over the place, that’s when the software that serves up your ads doesn’t know what to do and ends up showing ads that make no sense to the reader and are more annoying than anything else. So try to keep your content consistently focused on the same subject in order to keep the ads consistent as well.
So there you have it – the latest from the Google Marketing Next conference. If you’ve been putting off the switch to responsive design, vocal search capability or targeted content and ads on your website, now is the time to make the necessary changes to bring your site up to date.